Product
What 'stronger' actually means
· 2 min read
Most of what we make is 50mg. One tin is 150mg, and the difference is not a marketing tier — it is a different decision.
Three times, in one pouch
150mg is almost two mugs of filter coffee, arriving in about ten minutes, from something the size of a stamp. That is genuinely useful on a night shift and genuinely too much on an average Tuesday.
Two of them is 300mg. The daily guidance for healthy adults is 400mg, so a third in the same day puts you over it — and that is before the coffee you had at nine.
Why it is not the hero product
It would be easy to lead with the strongest thing we make. Plenty of brands do. We put it in its own collection with a warning on it instead, because the version of this business we want is people using 50mg most days, not people building a tolerance to 150mg.
If you have never used a caffeine pouch, start on a 50mg tin. Find out how you react. Then decide.