New here? Start at 50mg. Find your strength
Free UK delivery over £24.99 · Same-day dispatch before 2pm
31 questions
About the pouches, and about caffeine generally. If your question is not here, support is a real inbox answered by a person.
Put the pouch between your top lip and your gum, off to one side. Leave it there. Don't chew it or move it around. You'll feel a tingle in the first minute — that's normal. Keep it in for 20 to 30 minutes, then take it out and bin it. Most tins have a space in the lid for used pouches.
About ten minutes. The caffeine soaks in through the lining of your mouth, so it doesn't wait for your stomach the way a drink or a capsule does.
Yes. That bit of the dose just takes the slower route through your stomach, the same way coffee does. It is not wasted and it is not harmful.
No. It sits flat under your top lip and you can talk normally with it in. That's why people use them in meetings, on calls and in lectures.
50mg, 100mg or 150mg depending on the product. The number is printed on the front of every tin. For scale: a mug of filter coffee is about 95mg, and a mug of instant is about 60mg. Every product page also adds up the caffeine per tin and shows it against the daily guidance.
EFSA — the EU's food safety body — says up to 400mg a day, and up to 200mg in one go, raises no safety concern for healthy adults. That's four 100mg pouches, or eight 50mg ones — and it includes any coffee, tea or cola you have as well. Your own limit may be lower. Everyone handles caffeine differently.
For healthy adults staying inside the 400mg daily guidance, caffeine from a pouch carries the same risk as caffeine from any other source. They are not for you if you are pregnant or breastfeeding — the NHS advises no more than 200mg a day in pregnancy — or if you are under 18. If you have a heart condition, an anxiety disorder, or take medication that reacts with caffeine, ask a pharmacist or your GP first.
No. There is no nicotine and no tobacco in anything we make. The pouch format is borrowed from nicotine pouches — that's where the mix-up comes from — but the only active ingredient here is caffeine.
They can — that's the caffeine, not the format. Caffeine takes about five hours for your body to clear half of it. So half of a 3pm dose is still working at 8pm. If you sleep around 11pm, make 1pm your last 100mg and 6pm your last 50mg. This is exactly why the 50mg products exist.
An amino acid found in tea leaves. Every pouch has the same amount of it as caffeine. Caffeine on its own makes a lot of people jittery; theanine calms that down without dulling the alertness. It won't stop a late dose keeping you awake, though.
No. They are sweetened with xylitol and stevia. Xylitol doesn't feed the bacteria that cause tooth decay, which is why sugar-free chewing gum uses it too.
Yes. Every product in the range is vegan. The pouch material is a food-grade plant-based fleece — nothing animal-derived.
Best-before dates are printed on the base of each tin. Keep them dry and out of direct sun. A closed tin is fine in a pocket, a glovebox or a bag for months.
Drink two or three coffees a day? Start with a 100mg mint. Sensitive to caffeine, or mostly want something for afternoons? Start at 50mg. Can't decide? The Starter Pack is three tins covering both strengths and three flavours — the cheapest way to find out what you actually reach for.
Delivery is £2.95 by Royal Mail Tracked 48 and takes 2–3 working days. It's free on orders over £24.99. Order before 2pm on a working day and it ships the same day. Royal Mail Tracked 24 costs £4.95 and arrives the next working day if ordered before 2pm.
United Kingdom only, for now. We'd rather say that plainly than take an order we can't deliver.
You have 14 days from delivery to change your mind under the Consumer Contracts Regulations 2013. One important exception: once a tin is opened, it can't be returned, because these are sealed food products. Unopened items can be returned in full. Anything faulty is covered separately under the Consumer Rights Act 2015, opened or not.
Card, Apple Pay or Google Pay at checkout. You don't need an account to order.
Yes. These are concentrated caffeine products and we only sell to over-18s.
Caffeine has a half-life of about five hours in most healthy adults, which means half of a dose is still in you five hours after you took it. A 100mg dose at 3pm leaves roughly 50mg at 8pm and 25mg at 1am.
Half-life is the useful number because it explains the thing people actually notice: caffeine does not stop, it fades. The feeling goes long before the caffeine does.
Five hours is an average and the spread is wide. Smoking roughly halves it. Pregnancy and some medications can double it. If caffeine seems to affect you far more or far less than the people around you, that is normal and it is largely genetic.
A mug of filter coffee is around 95mg, instant is around 60mg, and a single espresso is around 63mg. A large coffee-shop drink can reach 200mg or more, because it contains two or three shots.
The range is the point. Nobody hands you a coffee with the milligrams on it, and two flat whites from two different cafes can differ by a factor of three. That is the argument for a measured format — not that it is better for you, but that you can count it.
For most healthy adults, caffeine at normal intakes is not considered harmful. EFSA's review put habitual intake up to 400mg a day, and single doses up to 200mg, as raising no safety concern. Above that, the common effects are a faster heartbeat, anxiety and disrupted sleep.
It is a stimulant, not a health product, and it does not replace sleep. It defers tiredness — the sleep debt is still there when it wears off.
Lower limits apply in pregnancy and while breastfeeding, and caffeine is not recommended for children. Anyone with a heart condition, an anxiety disorder, or medication that interacts with caffeine should ask a pharmacist or GP first.
A caffeine crash is the tiredness you were already carrying arriving all at once as the caffeine fades. Caffeine blocks the signal that tells you you are tired; it does not remove the tiredness. A smaller dose softens the drop, but only sleep fixes it.
This is the main practical argument for 50mg over 150mg. A smaller dose fades more gently, because there is less of it to wear off.
Not meaningfully at normal intakes. Caffeine is a mild diuretic, but the fluid in a caffeinated drink more than offsets what it makes you lose, and regular consumers build tolerance to the effect. Caffeine taken without a drink has no fluid to offset and no meaningful dehydrating effect either.
Work back from your bedtime using caffeine's roughly five-hour half-life. If you sleep at 11pm, take a 100mg dose before 1pm and a 50mg dose before about 6pm. Later than that and a measurable amount is still circulating when you are trying to sleep.
Falling asleep is not the only thing at stake. Caffeine late in the day reduces deep sleep even when you do drop off, which is why people who get eight hours after an evening coffee can still wake up tired.
A caffeine pouch is a small fleece bag holding a measured dose of caffeine, which you tuck between your top lip and your gum. The caffeine absorbs through the lining of your mouth, so it starts working in about ten minutes with nothing to drink.
The format is borrowed from nicotine pouches, which is where most of the confusion comes from. There is no nicotine and no tobacco in a caffeine pouch — the only active is caffeine, the same stimulant that is in coffee and tea.
No. Snus contains tobacco and nicotine. A caffeine pouch contains neither. It is the same shape and it sits in the same place, but the active ingredient is caffeine.
They are lower in sugar and more predictable in dose. A 250ml energy drink is about 80mg of caffeine and around 27g of sugar unless it is sugar-free; a 50mg pouch is 50mg of caffeine and no sugar at all. Whether that is better depends on whether you wanted the drink.
The honest limitation: an energy drink is also a cold drink, and sometimes that is the point. A pouch does not hydrate you and it is not a treat.
Yes, modestly. Caffeine absorbed through the lining of your mouth reaches your blood sooner than caffeine swallowed into your stomach — roughly ten minutes rather than thirty to forty-five. The difference matters most when you need the lift at a particular moment.
Most people notice a tingle where the pouch sits within the first minute, and the caffeine itself around ten minutes in. The tingle is the pouch making contact rather than the caffeine — it settles quickly and is not a sign anything is wrong.
There is nothing in them that stains the way coffee, tea and red wine do — no tannins and no colouring. They are sweetened with xylitol, which does not feed the bacteria that cause tooth decay.