News
Batch 001 is live
· 2 min read
Nine flavours, one dose, and a tenth tin for the days that need more. This is what is in the first run and why it looks the way it does.
What is in it
Nine flavours at 50mg: Mint, Mango, Cinnamon, Ice Orange, Berry, Spearmint, Watermelon, Ice Blue Berry and Blackcurrant. Twenty pouches to a tin, the same price across the range, so the only thing you are choosing is taste.
Alongside them, one tin at 150mg. That is three times the everyday dose in a single pouch, and it is not where anyone should start.
Why one strength, mostly
Every other brand in this category asks you to pick a strength before you have any basis for picking one. We would rather you picked a flavour.
50mg is about half a coffee. It is enough to lift you and small enough that a second one later is not a decision. That is the dose you can live on, so that is the dose almost everything we make comes in.
What batch numbering means
Batch 001 is the first production run, and we will keep counting. When a flavour changes, or a new one lands, the batch number moves — so if something tastes different from the tin you had last month, there is a number on the base that tells you whether it actually is.