50mg
Caffeine
20
pouches
0g
Sugar
WAKE · 50mgSKU ZP-PCH-IBB-050
Ice Blue Berry Caffeine Pouches — 50mg
Deep blueberry with a hard cooling hit, and 50mg of caffeine.
- 50mg — about half a coffee
- The coldest fruit flavour
- No sugar, no nicotine
£8.99
£0.45 per pouch · 20 pouches per tin
1
- Delivery
- £2.95, 2–3 working days. Free over £24.99 — add £16.00 more.
- Payment
- Card, Apple Pay and Google Pay. No account needed.
- Returns
- 14 days to change your mind on unopened tins. Full policy.
- Age
- Over-18s only. Not if pregnant or breastfeeding.
The Caffeine Counter
against EFSA 400mg/day
- per pouch
- 50mg
- per tin of 20
- 1000mg
- of the daily guidance, per pouch
- 13%
- pouches reach the guidance
- 8
One pouch400mg
EFSA puts habitual intake up to 400mg a day, and single doses up to 200mg, as raising no safety concern for healthy adults. Lower limits apply in pregnancy — the NHS advises 200mg a day. Read the EFSA opinion.
How to use it
01
Tuck one pouch between your top lip and gum.
02
Leave it for 20 to 30 minutes. A tingle at the start is normal.
03
Take it out and drop it in the lid compartment.
What's inside, and why
Every ingredient, with the reason it is there — not a list to skim past.
- Caffeine (anhydrous)50mg
- The active. A stimulant, and the same one that is in coffee and tea.
- L-Theanine50mg
- An amino acid found naturally in tea leaves, matched 1:1 to the caffeine.
- Vitamin B61.4mg (100% NRV)
- Contributes to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.
- Vitamin B122.5µg (100% NRV)
- Contributes to normal energy-yielding metabolism and to normal psychological function.
- Plant cellulose
- The soft filling. Holds the caffeine. No taste.
- Xylitol
- Sweet without sugar. Kind to teeth.
- Steviol glycosides
- Plant sweetener. Covers caffeine's bitterness.
- Natural flavouring
- The taste. No artificial colours.
- Sodium carbonate
- Helps caffeine cross your gum instead of waiting for your stomach.
Questions about Ice Blue Berry
How much caffeine is in Ice Blue Berry?
50mg per pouch, and 1000mg in a full tin of 20. It takes 8 pouches to reach the 400mg daily guidance for healthy adults — and that total includes any coffee or tea you drink too.
How long do you keep Ice Blue Berry in for?
Twenty to thirty minutes. The flavour tells you when it's done. Past forty minutes there's very little left in the pouch.
Does Ice Blue Berry contain nicotine or sugar?
Neither. No nicotine, no tobacco, no sugar. What's in it: 50mg of caffeine with 50mg of L-theanine, plus B vitamins. It's sweetened with xylitol.
More in the guide to how these work, or the full FAQ.
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